Now is the time to promote Donna Hay magazine folks. Donna’s first TV show is on the air PLUS the latest issue of the Donna Hay magazine (out yesterday) comes with a free timer – a good gift for a food title. We are promoting this issue with an aisle end display as well as placement in with our weekly titles. Oh, and in with our food titles.
We will scale this multi location activity back after the weekend once we assess sales for the title and consider demands on our space.
Our competitors with this title – supermarkets,, petrol and convenience, will do nothing more than place the title where they are paid to place it. We can grab incremental business with good placement early in the on sale.