We are promoting the latest issue of Cleo magazine with this aisle end display. We have opened out the pack to show the free gym bag (click on the image for a larger version), to make the offer more easily understood by shoppers.
Cleo should get a bit more attention in newsagencies and other retail outlets this month with the telemovie about Kerry Packer and Ita Buttrose which also covered the launch of Cleo airing just a few days ago.