We have a very large Easter helium filled balloon bobbing around at the front of the newsagency, next to our Easter Egg display. It has been left to move quite freely – the movement attracts attention. This is working a treat to drive interest in the Easter range and the newsagency more generally … this is especially good given that it is school holidays and there are plenty of new faces in the shopping centre.
The Easter balloon is also promoting our helium and party goods ranges.