Kudos to the folks at desktop magazine for better engagement with newsagents. They are offered 40% for their March and April issues to drive engagement. They also provided clear advice on title placement – with ART & Literature/Design titles. Specific placement advice such as this is helpful.
I hope that newsagents noticed the opportunity and engaged.
hmmm I usually sell three or four Desktop mags from the computer/photography area which are next to each other and incorporate digital/photoshop/website mags…. will now put one with Art/Literature at the other end of the store and see if anyone notices. It’s a tricky placement – simliar to Computer Music – do I put it with Computer OR Music…. and also UFO stuff – do I put it on the edge of Science or with the area which also has horoscopes/fairies and witches and alternative lifestyle/yoga and vegetarian !!!! aaah the sweet mysteries of life every Mon/Wed/Fri in a newsagency !!!!