The first step of our post Mother’s Day plan was to open up the front of the shop so that our hero card department could be more easily seen and to bring a range of magazines to the front of the shop to show off range.
Click here to see the before shot. The photo with this post is the after shot, well sort of.
While it is nowhere near as busy as the Mother’s Day display, this is designed to present a more whole of business view – thanks to being able to see deeper into the shop.
We are the only shop promoting magazines into the mall like this. We chose the titles and decided on placement carefully. On the rear in a different selection, targeting the type of shopper who tends to browse in our newsagency.
We have more moves planned.