We are promoting the new ACP cookbook – Cooking with Diabetics – in several locations including on an impulse purchase stand at the entrance to the aisle with food magazines.
We are taking the same approach with this title which worked so well for the Little Squares and Slices cookbook … we quickly sold out of our initial allocation.
Where many newsagents leave the ACP cookbooks in their usual location, we hunt customers down with a campaign of perpetual movement of co-location displays while retaining a strong permanent position next to food magazines.
You may be interested in looking at the following link for some cheap cookbooks. Valid for 24 hours.
http://e.catchoftheday.com.au/a/hBN7DvdB74kmOB8bfpWNsg2-fHa/cotd
Glenn, most of the titles at the site you provided old ones and I have several ony sale at my newsagency at similar pricing. Some are good titles but others are still available to go on sale for a reason.
Glenn, the only thing cheap is your “cheap shot”.What’s that address again? P–ckoftheday
Richard
What cheap shot? Simply there as info if anyone wanted to sift through for cheap AWW books. No cheap shot intended. I cannot understand why you are so aggressive with your response.
I am not selling or promoting anything there. Simply showing items can be bought there for significantly cheaper than we could get it through our supply channels, even though I accept it is older stock!
Take a chill pill dear!