Folio has reported that Us newsstand magazine sales (revenue not units) are down 6% for the first quarter of 2011 based on data gathered by MagNet. This is no indicator for Australia because of the significant difference between channels (retail and subscription) between the two countries. Nevertheless, the numbers are worth knowing – especially the categories which grew and those which declined:
Celebrity titles, however, dropped 8.5 percent in share of market, per MagNet. Gainers include Food/Wine (3 percent), Home (8 percent) and Home/Garden (3 percent).
The same categories are performing in a similar way here.