I was surprised to see so many small format magazines in Germany and Switzerland. In most cases there is a larger format version elsewhere in store. Click on the image to see the display atg the entrance to one transit newsagency I visited yesterday. There are eight small format editions of monthlies. There is obviously a market otherwise publishers would not invest the money.
As I have written here previously, the challenge with these editions is the size. here in Europe they address that by displaying the small format editions on flat display units – as shown in the photo.