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A different approach to tobacco retailing in Europe

chesterfield.JPGIt has been fascinating seeing the free rein given to tobacco companies and retailers for promoting tobacco products.  From the promotion shown in the photo – a compelling poster on the floor leading the shopper to Chesterfield cigarettes – to the LCD mounted in the counter and over which change passed in every transaction.

While cigarette packs contain a health warning, this is lost among the onslaught of advertising in even the smallest, hole in the wall almost, outlets.  In one regional Tabac outlet (50 sq m) which sold magazines (300 titles), drinks and tobacco products, they had a large LCD screen behind the counter and a LCD screen mounted in the counter.

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  1. h

    For heaven’s sake, don’t tell Nicola Rixon !!

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