We are promoting the latest issue of MasterChef magazine with this aisle end display. This is an excellent deal with a free copy of the Junior MasterChef Cookbook included with this issue of the MasterChef magazine.
We sold out of both orders of the Junior MasterChef Cookbook when it was published late last year so we know that there is strong interest in our area for the franchise and this title in particular.
This issue is selling well. We sold 50% of our allocation in the first on-cal day (Monday). We have ordered more stock.
While I’m not a fan of bagged food magazines, browsers like food pictures, it makes sense this time as shoppers can feel the value of the gift.