Here are some of some of questions to be considered by newspaper publishers at a conference being help by the World Association of Newspapers and News Publishers in Vienna later this year. The list is from recent promotion for their international conference.
- How can the print business be invigorated by innovations?
- What attractive offers can we make to advertisers?
- How can digital printing be used for newspapers?
- What potentials do automation and lean production offer?
- What is the status of environment-friendly printing?
Each of these questions is important.
Actually, the Vienna event is several events combined, including the World Newspaper Congress. here is a list of topics to be covered by this specific event:
- World Press Trends 2011
- The Big Picture – Repositioning Newspapers and News Publishers
- The power of brands and branding
- Financial markets and investment strategies
- Digital publishing and digital revenue models
- New business opportunities and business models
- The next iPad: Technology on the horizon for our businesses
- Green publishing and sustainability
- 2010 Global Report on Innovations in Newspapers
- New paradigm of talent management and leadership
This list is fascinating and educational. While I am not surprised, I am sure that some newsagents would be surprised at how much time at the events in Vienna will be dedicated to discussing challenges and opportunities which disrupt the traditional newspaper model.
These are topics newsagents should be discussing as well, at regional, state and national meetings.
Last week there was an article in the Australian, date removed sorry, it was by Dominic Young and titled “Ad-funded webfuture is a mite delusional” and references a blog called copyrightblog.co.uk and I think he used the entry on this blog dated 20 April, called ‘ Who needs payment? there’s always advertising…”
very very interesting reading. Just another
thing for newspaper publishers to ponder.