Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Pink cover story drives Who sales

Mark
June 26th, 2011 · No Comments

mag-whocounter.JPGWe followed our own advice and put Who magazine at the counter in my newsagencies and saw impulse purchases as a result of the Pink cover story and her new baby.  Nothing complex here – a simple placement so that shoppers can see the full cover at the sales counter … a nice and welcome addition to any sale.

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Category: magazines · Tactical display

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