Australian Newsagency Blog

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Selling out of MasterChef magazine again

Mark
June 28th, 2011 · 7 Comments

mag-mchef1.JPGOur promotion of the latest issue of MasterChef magazine (with the free Junior MasterChef cookbook)  is paying off.  We sold out of the entire first allocation in two days.  We are now a couple of copies away from selling out of the next delivery which was double the initial allocation.  We have ordered this the initial allocation quantity again.  By the time we are done with issue we expect sales to be up 400%.  So much for a title which some newsagents said would not sell.  Our approach has been simple – an aisle end display (see photo) for the first week plus a stand at the front of the store, facing into the mall, and stock with food titles.  All we have now is the stand at the front and a pocket with food titles (when we have enough stock).

We know of shoppers coming to us because they know we have stock and will get more in. This is a key aspect of our business plan, making sure we order more stock of hot titles so we don’t sell out.

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Category: magazines

7 responses so far ↓

  • 1 BruceH // Jun 28, 2011 at 9:48 AM

    We have tried!! We have had our M/Chef stand in prominent place at the store entrance, plus stock on the counter next to the Till regularly, as well as at aisle end near the papers. It just wont sell. We are very disappointed in sales. Unlike last season, customers are just not into it – not even talking about the show.

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  • 2 Aaron // Jun 28, 2011 at 10:13 AM

    Not everyone received the freebie with the magazine though . . .

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  • 3 h // Jun 28, 2011 at 10:59 AM

    I’ve tried too Bruce, none of my customers are remotely interested!!My store has other strengths.

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  • 4 Derek // Jun 28, 2011 at 12:20 PM

    It is good new to see this magazine being a great seller.

    Would this magazine a demographic seller, I would think Masterchef would be good across the Network however their seems to be some misses.

    Is it Mature women or Middle Aged women who are buying it?

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  • 5 Tracey // Jun 30, 2011 at 5:48 PM

    Any reorders now come with a free magazine, not the Junior cookbook. Not selling as well.

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  • 6 Vicki // Jun 30, 2011 at 7:32 PM

    Haven’t sold even one yet. Think everyone is over the cooking show phenomenen here.

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  • 7 MAX // Jul 1, 2011 at 7:10 AM

    Tracey,
    Same here. The ones with the free junior cookbook sold out in a couple of days. I ordered more and they came with an old copy of Masterchef. I have not sold one of these.

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