Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting Life Support magazine and showing the newsagent difference

June 29th, 2011 · 5 Comments

mag-lifesupport1.JPGWe are proudly promoting the new Life Support magazine – with a good display facing out into the newsagency.  Life Support is a magazine supporting cancer patients and cancer research. The pitch on the cover is this it is an everyday guide to living with cancer.

Life Support  is an ideal title for newsagents to promote as it connects us with our community in a personal and heartfelt way in which our competitors, supermarkets, convenience stores and petrol outlets, are unlikely to engage.  Yes, in addition to doing good, promoting this title makes commercial sense.

I know that there are some newsagents who don’t to display the title because of its connection with cancer.  I see that as a negative view.  This magazine is about living.  Life is in the title.  It is a positive product for us to carry.

There was a time when there was considerable stigma associated with diabetes.  Diabetic Living is now a popular magazine.

I’d encourage newsagents to support this magazine … display it with pride.


Category: magazines

5 responses so far ↓

  • 1 shaun s // Jun 29, 2011 at 6:15 AM

    I have it on dispay in 3 different places and it just isn’t moving BUt i am keeping it on sale for the full period to give it its best shot . It is for a good cause so i am going to support it the best i can


  • 2 Luke // Jun 29, 2011 at 10:24 AM

    With the delayed billing it is something we will give a red hot go without it having to cost me money. If only others will follow it’s lead. We have it next to the AWW and are actively promoting it. If you help me then I will help you.


  • 3 Brendan // Jun 29, 2011 at 10:56 AM

    Ours are on the counter as our current Magazine of the Week. A worthy couse for us to promote.


  • 4 Jarryd Moore // Jun 29, 2011 at 11:53 AM

    I think that last scentence should read “Diabetic living is now a popular magazine”.

    Im surprised that some newsagents have have a problem with the title. I cant imagine why they would be offended by it. Embedding the stigma even further into the collective consciousness of society does not help anyone.


  • 5 Mark // Jun 29, 2011 at 11:56 AM

    Yep ,… changed not in the last sentence to read now. Thanks.


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