Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Truckin’ Life supply frustration

June 29th, 2011 · 3 Comments

The issue of Truckin’ Life magazine out today is the first from new publisher Express Publications.  I have heard from several newsagents already about a significant and unwarranted increase in supply.  The usual facilities and warning opportunities newsagents have to track a title have been denied with Truckin’ Life because the title has changed (with the placement of the apostrophe) and a new title code.

The behavior of a small group of publishers, facilitated by distributors, makes newsagents angry, frustrated and looking for ways to hit back – like with ill considered early returns.


Category: magazine distribution · magazines

3 responses so far ↓

  • 1 shaun s // Jun 29, 2011 at 7:06 AM

    another problem i had is putaway customers didn’t get there names on the stickers for this issue . might have just been a problem on my end , i have not looked into it yet


  • 2 Leon Tonna // Jun 29, 2011 at 9:38 AM

    Mark, I don’t think early returning gross over-supply is ill considered – I think it is right & just but not without a cost.

    The anger & frustration generated by such gross oversupply could provoke ill considered early return of other titles. As wrong as that may be, it is understandable


  • 3 Mark // Jun 29, 2011 at 9:51 AM

    Yes Leon, that’s what I said elsewhere.

    On early returns generally, they are expensive for us. We are better off working with a distributor which will supply more closely to requirements.


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