The Association of Magazine Media (formerly the MPA) in the US is hosting a Magazine App Bootcamp for magazine publishers. The agenda looks pretty exciting and relevant.
The three day bootcamp offers the very latest training on and insights into creating compelling and commercially successful iPhone and Android Apps for magazines. Much of the bootcamp content is about the user experience – delivering an experience on devices which matches or surpasses the experience with a print product.
I mention the bootcamp here today to show newsagents how magazine publishers are pursuing change to navigate their own future. It’s what we need to be doing in our own newsagency businesses – there are tremendous opportunities for newsagents who want to embrace change.
Great website for my Digital Media student dau who is about to have a semster in LA – many thanks Mark !