We are promoting the latest issue of Prevention magazine with this display at the end of one of our magazine aisles, facing to the front of the newsagency.
In addition to this prime location display off of which the title can be purchased, we have stock in the usual location – with other women’s health titles.
We also plan to give the title a stint at the counter, probably after this display comes down in a week. This activity is all about giving key titles movement, trying different locations to make the most of the opportunity.