We are leveraging the continuing glow of the Cadel Evans win of the Tour de France with this co-location promotion of cycling titles at the sales counter.
Cadel’s visit to Melbourne late last week extended the interest in all things cycling from what my friends in bike shops tell me so it makes sense for newsagents to pitch cycling magazines at the counter to drive sales.
We will continue this support for cycling titles for a while – until it ceases to work for us in terms of incremental business.