Kudos to Helen McCabe and the team at The Australian Women’s Weekly for their latest sales audit result.
To achieve a decline of only .4% in a market which recorded an overall decline of 5.3% is an excellent result.
It is challenging to change a product as well established and loved as The Australian Women’s Weekly. The sales numbers suggest that the editorial and publishing team are heading in the right direction.
They have made some non-traditional cover choices recently as part of their pursuit of younger readers.
Accounting for close to 500,000 copies sold per issue, we need AWW to be strong and healthy. This latest audit is a good sign.
It would be interesting to find out if this result was also assisted by the increase in popularity of AWW cooking titles as a result of the new releases and revamps.
Very good result indeed. The worrying trend would be in the mens interest magazines. Too much more of that rate of decline and a number of mens mag’s will be disappearing in the near future. Moreover the weekly women’s flagship titles new idea and woman’s day continue to have their circulation battered.