This is the impulse purchase placement we had at the left side of the entrance to one of my newsagencies over the weekend. We were using the Better Homes and Gardens brand along with The Block brand to draw attention to other products.
Better Homes and Gardens always works well when placed in this location, especially on weekends – it attracts browsers and plenty of these convert to shoppers. With The Block finale on TV this weekend it made sense to cap the ACP impulse stand with this one-shot title – we have been able to get more stock after selling out.
I know from feedback that newsagents come here looking for ideas. This is a good one. Choose popular brand titles and use them at the front of your business to attract shoppers. This tactical placement is far more valuable and beneficial than sticking magazine posters on your window. Dress the front of your shop for the weekend. leverage of what is popular.