It seems that News Magazines likes livingsocial for selling its magazines – hot on the heals of their promotion of MasterChef magazine is $39 a year deals for Vogue and Vogue Living.
Is this hot pursuit of subscription deals by News Magazines related to other events, such as the closure of Borders?
Do subscriptions signed up for through livingsocial count as sales, even if the coupons which are purchased are not fulfilled?
While I understand that subscriptions play a role in the magazine supply model, I am frustrated to see deals like this being promoted so widely without any deal being put to newsagents to enable us to be competitive. We work hard at building brand awareness and it is this work which, in part at least, enables publishers to promote subscription deals.