Our stationery sales were up 35% in August compared to the figures for 2010. We are thrilled with this result as it vindicates greater attention to the category in our buying and customer service. Pens, everyday and fine writing, journals and paper are the key drivers of the growth. Stationery growth is also helped by our 61% increase in ink sales. This department (and it is a department for us separated from Stationery) continues to power forward.
While there are many people reporting doom and gloom for retail at present, we are loving the opportunities of this marketplace … by constantly changing our range. Embracing change is helping us have a good time and enjoy sales.
Newsagents who do the same thing over and over with stationery will most likely get the same (or worse) results.