Check out the retail theatre created for Halloween at one of my newsagencies. It’s shocking, in a nice way, and driving excellent sales. Thanks to such a brilliant display we are competing with the cheap shops nearby who claim to sell on price but actually charge more for their products. This display makes shopping with us for Halloween products more appealing. This counters concerns over price – not that there should be any based on our price comparisons.
I love that the display is unlike what you would expect to see at the front of a newsagency.
People respond really well to theses kinds of displays. I love Halloween also because its such a great lead-in to Christmas.