We are promoting the latest issue of Dolly magazine with this in-location display. Emma Stone is in a movie which recently came out recently, The Help, so her placement on the cover is perfectly timed. It’s a cover which could / should drive incremental business for us – hence the high profile placement.
It’s important for us to understand cover subjects and why they may help drive incremental business for us. Time is a challenge of course. This is where we can engage our team members. Younger employees will know Emma Stone and why having her on the cover is good.