Where possible this year we are promoting branded 2012 diaries with their companion magazine. While this will be a challenge the closer we get to Christmas, we have the space for it at the moment.
Girlfriend magazine and the Girlfriend 2012 Diary next to each other (see photo) offers a better chance of selling both. They are in an eye-level position … prime space.
We are also reminding our team members that diaries make an excellent Christmas gift. For example, the Girlfriend 2012 Diary is an ideal gift to the Girlfriend reader.
Talking about diaries, current indications are that there is no slowdown in diary sales, the plethora of mobile devices with diary facilities is not diluting the need for or interest in a hard copy diary.