We are featuring Prevention magazine with this in-location display in our new women’s magazine aisle. We will usually maintain this double pocket allocation for the first two weeks, less if sales mean we don’t have enough stock for it.
We are careful with these in-location displays, ensuring that we only have one up in each space at any one time. They continue to perform as well as or better than an aisle end display. I think this is because they are closer to the destination of shoppers, where they actually start to look at what they are visiting for.
Since the Prevention moved to a full size format a while back it has been easier to display in more traditional magazine fixturing.