We are still seeing growth in food magazine sales as a result of the magazine relay I undertook a month ago, nice double digit growth. This is a category we shuffle a couple of times each week, responding to new titles as they come out.
We are maintaining excellent positioning for the anniversary issue of donna hay magazine while also promoting the latest issue of MasterChef and promoting the latest issue of Feast magazine.
I do the shuffling when I am in the store myself as I see this as a senior management task. Too often newsagents leave choices about magazines to be made by juniors … and they then wonder why magazine sales are not what they need.
I urge newsagents to look t the magazines and invest the time in completing relay. There is money to be made from a small investment of time.