The counter is the best location for read ezy 2012 calendar. Shoppers often ask for this. Having it at the counter makes offering the upsell easy too.
With an excellent margin, more than double magazine margin, it’s a product worth pitching to anyone 65 and over and those with family and friends who are 65 or more.
This is the kind of product that some people will not think abut until late in the season – offering it to shoppers now is doing them a good service and driving sales basket efficiency.