Check out the display of crossword titles at one of the airport outlets. I can understand why they do this – to get more stock per square metre of lettable space. It’s all about return on rent.
In my experience, crossword shoppers will look for the titles which interest them. It could be argued that for the regular crossword buyer, showing the full cover is not essential. What this display challenges is the occasional crossword buyer who may pick up a title on impulse, based on the cover.
We are experimenting with this type of magazine display in a couple of special interest areas, where we receive few copies of a title, but not in Crosswords.
I reckon there is huge potential. More stock per sqm and a fair bit of adjustability.