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My Family stickers from The Sticker Family in the news

The page three report in The Age yesterday about the popular My Family stickers was odd for a page three story.  Hardly news.

Yes, there are some people who think the stickers are sinister.  However, the majority who notice the stickers like them.  You only have to stand out the front of a newsagents with the My Family stickers pull up banner.  I do this at the front of one of my stores and every few minutes someone stops and has a look, always with a smile.

We are still selling between $2,000 and $3,000 a month of these stickers.  This is in part helped by the constant evolution of the range.

So the report in The Age does not make sense.  A more interesting story is how newsagents have become the go to retail channel for these stickers, reinforcing our connection with the Australian family.

The Australian newsagency is the last family owned business where the entire family can shop and fine interesting and entertaining things to buy.  We are a natural fit for selling a product which shines the spotlight on the family, whatever glorious configuration that may take.

The My family stickers reinforce connection … exactly what our newsagencies do.

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  1. Karl

    The page 3 article reads like an advertorial.

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  2. Luke

    We find that most of the people who complain about the stickers are either lonely and bitter as they do not have a “family” to speak of, or are massively overweight and cannot find a sticker that represents themselves. We sell heaps of stickers to all kinds of demographics (gay, straight, single, couples) it is a bit of fun guys, lighten up.
    Maybe if they produce a question mark for fathers it will keep people happy.

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  3. hz

    These are purchased from ?????????

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  4. shauns

    Luke you should fkick them an email about the ? for the dad part . that would be one funny sticker

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  5. shauns

    maybe flick

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  6. Luke

    HZ, they are sold at ALL good retailers, check the website

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  7. Mark

    newsXpress is the largest retailer of this range in the newsagency channel.

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