Icelandic artist Björk is showing us a new world with the release of Biophilia and iPad app top coincide with the release of a new album. eBOOK NEWSER has more on this.
What is innovative is the direct access across multiple platforms being embraced by Björk. For me, this speaks to the new world of mobile access to digital content. The app lets the reader / listener interact with the music and personalise the experience.
Many look at the iPad and compare it to print and say they like the feel and small of a book. Fair enough. Björk is showing off a completely different experience which you cannot get with a book of a CD (or vinyl for that matter).
For me, the Björk release epitomises why digital innovation will continue to migrate consumers from the print experience.