Click on the image to see the bold display we have been running in one of my newsagencies promoting the latest issue of Better Homes and Gardens as well as a Christmas Gift Subscription offer we have. This display is at the front of the newsagency, facing into the mall.
I’ve written previously that I am not a fan of larger format billboard-type displays … unless they work. This display does work. The title is the key here.
Terrific display. What’s the Christmas gift subscription offer/card?
Received an e-mail from Silverfox Distributors regarding a Christmas pre-paid gift pack. A Nokia C2-01 + Free Team Vodafone Remote Controlled Car.
RRP $59.95 – Margin 14%.
Have they any idea the overheads, cashflow tied up with this stock, etc. that is involved in selling this gift pack at a 14% margin in a newsagency?
Do your sums on small business and come back with a realistic offer!