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Promoting the Melbourne Cup connection

Putting their Melbourne Cup themed That’s Life next to newspapers this past week has worked.  Just look at the two covers from yesterday, they complement each other beautifully.  Even yesterday, four days into the on-sale, this placement resulted in impulse purchases.  We are always checking magazine covers for tactical placement opportunities.

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  1. Spellchecker

    there should be their
    compliment should be complement

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  2. Mark

    Thanks. Fixed. Damn auto-correct.

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