We are running a Massive Storewide Sale this afternoon from 1pm. 1pm on Melbourne Cup day is usually when shopping centres clear out of people as they head home, to the pub or other places to celebrate the Melbourne Cup.
We have tried a range of measures over the years to engage shoppers. This year, it’s a storewide sale between 1pm and close. The pitch is simple:
Save 10% storewide if you spend $10 or more.
The only exclusions will be phone recharge, event tickets, gift cards and stamps.
While 10% does not sound like much, we think that it is given that much of what we sell is not usually discounted. Our goal is to attract new shoppers who can experience our business and hopefully think of us for next time.
For years we have shown the race on the instore TV and advertised the fact to our customers for a few days before. What we see is that they come in about 10 minutes before the race and browse then as they leave after they tend to buy something on the way back to work. Not everyone wants to go to the pub and it works well for us.
we ran 5 sweeps today…. it is a pain in the bottom because of the time it takes for no return. it does get traffic in store on one of our quietest days. im making notes on how to do it better next year.