With the growing interest in family history, the success of Who Do You Think You Are TV show and the ancestry TV ads running on pay TV, we figured that it was time for us to put Australian Family Tree Connections magazine in the spotlight. we have placed it with our UK weekly titles. While this does not get as much traffic as our Australian weeklies section, it is still a very popular location in-store.
I’ll decide in a few days if we keep this placement or move it back. The challenge is that this title and a few others really have no set place in newsagencies, making it difficult for shoppers who visit multiple newsagencies to find what they are looking for.
We need to do things like this in our newsagency businesses, giving special interest titles time in the spotlight. It’s these time which will play an important role in our long-term success in the magazine space, regardless of what long-term means.
Mark, thank you for promoting our magazine in your newsagency. The extra exposure is appreciated and we hope it does well for you, and therefore us too.
Network is now distributing our magazine and the index page of our website tells visitors it’s sold in newsagents. It also has a link to a list of current stockists throughout Australia.
We would be happy to hear from newsagents if we can be of assistance at any time.