Promoting Time Out Melbourne

We have been promoting Time Out Melbourne at the counter over the last few days, next to our Ticketek counter actually – probably the best place in the shop for the title.  In addition to the magazine itself, the team has placed a pitch for this issue.

While I am happy that we have done the work to promote Time Out Melbourne, I think that the publisher could do more to help drive over the counter sales of the title.  For example, at their website they could list stockists for the title.  This is something all magazine publishers should do – support the retailers who support you.