We are seeing terrific interaction between shoppers and Jingle the dog. When you read the book, Jingle responds … he is no ordinary plush toy.
Jingle extends the reach Hallmark is making into the interactive product space. They lead the market in interactive sound cards and last year successfully launched an interactive Christmas book. This was followed by the launch of a range of books this year. Now we have Jingle, a terrific pre-Christmas gift. Grandparents especially like Jingle from what I can see.
Jingle also reinforces the Hallmark brand, this is especially useful in newsagencies with the Hallmark card range in-store.
Now that I finally have a Hallmark rep who seems to know what she’s doing, I’ve been able to order stock of these. Looking forward to their arrival.