The team at one of my newsagencies cleverly placed marie claire and OK! Australia between our newspapers earlier this week. marie claire because of the Sarah Jessica Parker cover – she is in Melbourne for Melbourne Cup week – and OK! because of of Kim Kardashian’s (shock!!!) divorce announcement and her arrival in Sydney.
One of the ways we can drive impulse purchases of magazines is to demonstrate their relevance. Showing off covers which connect with the news of the day is one way of doing this.