On Monday newsagents have an opportunity with the release of Hot Boys of TV, a one-shot from Pacific Magazines as a brand extension TV Hits.
Only available through newsagents and Big W, our channel ought to make the most of the opportunity. Pacific is promoting the title through social media and this is bound to drive interest and traffic to our channel.
My plan is to promote this title at the front of the newsagency – in a high traffic location – as well as with teen magazines.
There is considerable social media buzz about the launch on Facebook and Twitter. This is being driven by Pacific Magazines and encourages people to go to their newsagency to pick up a copy.