Check out the display created by the team at one of my newsagencies this morning promoting the free wrapping paper with the latest issue of Better Homes and Gardens. The team used paper from some damaged issues for the display – along with the terrific collateral provided by Pacific Magazines.
This issue of BHG sells well every year. The key from my experience is to promote the issue in high traffic locations: front of store, window, next to newspapers, at the counter.
Co-location is vitally important.
Go out hard and early. Be sure to promote around the weekends as this is when BHG shoppers are out in force.
We expect to sell out of what we have been supplied so plan on reordering stock by the end of this week.