We are promoting the latest issue of Feast magazine with this in-location display in among our food titles. It is the only magazine being featured in this way in this aisle. We also have Feast in an impulse display unit facing into the shopping mall.
Even though we are only a few issues in, Feast is well established among food titles. It offers broader appeal than the more traditional recipe based food titles. Our own basket data shows that it it is often purchased with other magazines, more so than some of the other food titles.