Empire is one of those magazines which troops on issue after issue. We are giving the latest issue of Empire some time in the spotlight this week with double space allocation in support of the 1001 greatest movie moments cover story. Our plan also includes giving Empire a feel of co-locatiopn with weekly magazines – they are located in another aisle, our busiest magazine aisle.
I decided to promote Empire because of the terrific cover, it stands out when displayed in a block like this. The feature is enough to get people who do not usually look at the title to pick it up.