Our selection of Beanie Kids products are proving to be an early hit in Christmas sales. The display attracts attention for other products placed nearby … this is the value of promoting such a well known brand.
What is especially appealing about the Beanie Kids success is that the advertising capping has not yet hit so most purchases are on impulse by shoppers visiting for other items. Very nice margin dollars added to sales!
While Christmas for us this year is built on traditional offers of cards and wrap, our rang of gifts goes outside the traditional for a newsagency. We decided to concentrate on these rather than Christmas trinkets and decorative items given our proximity to variety stores and supermarkets. We have found that being different works better for us.
As with most gift purchases, most of our buying for christmas has been outside traditional newsagency suppliers.
These have been great – 60% sold within 2 days of displaying them!
Access to great gifts like these makes me feel very positive about sales for this Christmas.
Just wish the minimum for re-order wasn’t so high.
I take that you have to be in a buying group to buy these?
No Carol. Skansen has the line but are sold out. There is a better deal for newsXpress members but others could have accessed the product.