Our Halloween sales this year were up 40% on last year. The financial value of this season continues to grow for us. despite some people complaining that it’s an American tradition which we don’t need (um, it’s not American), it is commercially very rewarding. It also expands us beyond traditional newsagency product lines and shopper traffic.
Our Halloween sales were down 50% on last year. Whether this was due to GNS stock that seemed be aimed more at adults than kids or due to Halloween falling on a Monday.
We also increased our marketing this year for Halloween due to the success of last year.