I am liking these cup cake notepads as a counter offer. Anything cup cake sells at the moment. The $2.95 price point makes these notepads especially appealing.
While we got this product as part of our Christmas offer, we have them placed at the counter as this is the location from where we think we are likely to achieve the best impulse purchase return.
We continue to keep on the lookout for counter offers, items with excellent GP which are easily added to a purchase by shoppers as they stand at the counter.
A dollar purchase added to an existing purchase is the best kind of dollar to get.