Click on the image to see how we are promoting the latest issue of Better Homes and Gardens at one of my other newsagencies. This is located on the corner of the busiest entrance at this newsagency, leveraging the best traffic advantage we have. The title is also being promoted with newspapers and in its usual location in the magazine department. Sales have been excellent and this issue has only been out for a couple of days.
This site has become very important.
When BHG came in on Monday I rang
for more copies straight away and had no
joy.
The publisher saw the blog and sent me an
email to say that she had secured the copies for me and I received them today.
I don’t expect special treatment but it is
very good PR from the company concerned
and it shows that the publishers are not to
blame for distribution errors all the time.
I rang 10 minutes after opening the product because I knew I didn’t have enough, but it was very very pleasing to
be able to source more when I know I will
sell them through.