TheSpyReport reports on the change of name for News Magazines to NewsLifeMedia. Here’s the reason for the change…
News Magazines chief executive, Sandra Hook, said: “This name change recognises the work we have done over the last few years to strategically reimagine our business. We are elevating our digital focus, creating new products and services, developing our presence in women, lifestyle and life stage, while building on the strength of our phenomenal print brands.”
“NewsLifeMedia’s print and digital assets reach an unduplicated audience of around 8.5 million Australians, and we are number one in the majority of lifestyle verticals we participate in. We are number one in food, fashion, health, parenting and weekends, and continue to grow our home vertical. With our magazines and websites working together, NewsLifeMedia will invest to accelerate the growth and commercialisation of our specialist verticals.
“In repositioning as NewsLifeMedia, we are harnessing the authority of our print brands and the power of our digital platforms, with an unwavering focus on audience and advertiser engagement.
News Magazines has certainly made some, hmm, interesting moves. Killing Notebook magazine when the title could have recovered from the sales slump by going back to its roots and then this year mucking around with MasterChef magazine, driving a dramatic fall in sales.
Hopefully, the name change results in more success with print titles. Not so sure that is the goal though.