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Christmas cash promotion working a treat

We are participating in a Cash for Christmas promotion for four weeks designed to drive sales of New Idea, That’s Life, Famous and Who.  This is a simple promotion which has hit at the right time of the year.  We are supporting it with the in-store display in the photo, promotions on shopper receipts, text messages and promotion at the regular location of the titles.  Because of this an other in-store promotions we are not running a Christmas shopper hamper competition.  This would have been too much … there are plenty of deals in-store already for Christmas.

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