We are promoting the Christmas edition of The Australian Women’s Weekly in one of my newsagencies with this terrific display on a column adjacent to the main counter.
The value of this placement is enhanced as it is next to a major Christmas gift display. We also have AWW in its usual location as well as in an impulse unit in high traffic location.
Sales in the first five days of on-sale have been terrific. We will continue to support AWW with feature location displays at least thoruhg the second week of on-sale.