Newsagents who want to tap into the lucrative teen market, and those who buy for tweens, listen up. Thanks to the announcement on Friday from inComm about the launch of Moshi Monsters cards available through Touch Networks, we can now better tap into this marketplace.
Moshie Monsters is an online world where children adopt a pet monster and interact with the rest of the community in a virtual world full of kid-friendly things like Sabre-Toothed Splatterpillars and Marshmallow Mountains.
The cards we can now sell are like iTunes cards except they are for the Moshie Monsters site.
I think these cards will sell well, especially at the counter where parents and kids shop. The key will be training our staff on identifying sales opportunities.